The Vintage Twin
Effortlessly Disruptive
Overview
The rebranding of The Vintage Twin, a beloved NYC vintage shop, to amplify its electrifying and bold identity, empowering consumers to stand out amidst the sea of mundane fast fashion.
My Role User Research, Brand Identity, Packaging Design
Team Kimiko Stuhr, McKenzie Noble, Lavan Chxeidze
Tools Figma, Illustrator, Photoshop, AfterEffects
Duration 4 Months
Brand Style Guide
Applications
Effortlessly Unique.
Key Takeaways
A bold & electric brand identity that challenges fast fashion with unique vintage.
Reflection
By focusing on the brand's unique aesthetic, we created a visually striking identity that captured the essence of one-of-a-kind vintage fashion while empowering customers to stand out.
Next Steps
Expand this brand identity to digital platforms for a new website experience and social media presence.