Vibrant Health
Molecular Transformation
Overview
Vibrant Health's new look embodies luxury and the science. It reinforces the brand's leadership in the superfood market by emphasizing quality, transparency, and molecular-level health transformation to inspire healthy living.
My Role User Research, Brand Identity, Packaging Design
Agency Cynda Media Lab
Team C.J. Yeh, Christie Shin, Kimiko Stuhr, Rachel Quan
Tools Miro, Figma, Illustrator, Photoshop
Duration 1 Month
Challenge
The current packaging, overly text-heavy with a dated clinical appearance, lacks consistency across the product line and fails to capture consumer interest.
Solution
Reinforce Vibrant Health as a trusted leader in the market by developing a visually appealing brand identity that conveys premium quality and resonates with a younger demographic.
Primary research
Key Insights
From research, three key insights drove our design choices. The statements are founded in observations of supplement product packaging design and shelf displays in pharmacies. As well as empathy interviews with 20 participants aged 18 to 84 to understand consumer mindsets.
Old Logo
New Primary Logo
The Building Blocks Of Life
A dynamic logo that can shift and interlock in nodules that resemble bonded atoms and molecules.
Symbols
Brand Typeface
VH Baskerville Slender
Baskerville is one of the most cherished classical typefaces, renowned for its refined lines and soft curvature. Its elegance makes it a popular choice for body copy in books and articles.
Brand Colors
Color Table
A curated collection of airy color palettes and gradients, organized for a sophisticated and cohesive look.
Gradients
Brand Patterns
Molecular Connection
Intricate patterns inspired by the interconnectedness of molecules, reflecting the harmonious balance of nature and science.
What We Emulate:
“I want Vibrant Health to be premium accessible wellness.”
— Paige Parker, Co-President, Vibrant Health
Applications
A Magician & Sage Transformation
Key Takeaways
A brand identity that conveys both clean elegance and scientific sophistication.
Reflection
This project allowed me to explore the intersection of science and design, resulting in a brand identity that embodies both sophistication and innovation.
Next Steps
Expand this brand identity to digital platforms for a new website experience and social media presence.